Subject Index

This page contains four indices to information that has appeared in the Creative Business newsletter in the last several years. It was last updated on April 22, 2019.

For a full review of what we have published, scroll down to check all four.



The following index lists alphabetically those subjects that have been featured as a management benchmark, tip, or metric in issues of the Creative Business newsletter available for downloading. Creative Business subscribers (only!) may call--(617) 451-0041--to discuss application.Our office hours are 9am to 3pm Eastern Time. Voice mail is available at other times.

Accounts receivable. How much is appropriate--March/April 2009 (Entire Newsletter); monthly reporting of (Entire Newsletter)
Aging reports. How often to run for accounts receiveable and work-in-progress--March/April 2016 (Entire Newsletter)
Bad Debts. Guidelines for the ability to absorb--July/August 2002 (Entire Newsletter)
Bank statements. Have sent to principal's e-mail--July/August 2018 (Entire Newsletter)
Billable efficiency (utilization rate). Percentage--July/August 2000 (Entire Newsletter); for individual employees?--May/June 2011 (Entire Newsletter); how often to calculate--Jan/Feb 2018 (Entire Newsletter); including after-hours time in--July/August 2016 Entire Newsletter)
Billing. How soon after project completion--March/April 2013 (Entire Newsletter); when project has been delayed--Jan/Feb 2015 (Entire Newsletter)
Business growth. What's safe--May/June 2014 (Entire Newsletter); booklet "50 Business Standards" (Booklet)
Business records. How long to keep--Nov/Dec 2013 (Entire Newsletter)
Bookkeeping. Average weekly time--see the booklet "50 Business Standards" (Booklet)
Cancellation (kill) fees. What's appropriate--Sept/Oct 2011 (Entire Newsletter)
Cell phone use. Avoiding for business--Nov/Dec 2014 (Entire Newsletter
Check signatures. What's advisible for a multiple owner firm--Jan/Feb 2011 (Entire Newsletter)
Client dependency. How much work from one or two clients?--Nov/Dec 2009 (Entire Newsletter)
Client value. Why there's little market value--Nov/Dec 2015 (Entire Newsletter)
Clients. Ratio of repeat to new--July/August 2015 (Entire Newsletter); also see the booklet "50 Business Standards" (Booklet)
Competitive clients. Separating work from--Nov/Dec 2010 (Entire Newsletter)
Contacts. Times needed to get projects--see the booklet "50 Business Standards" (Booklet)
Crucial period of growth. What's typical in a firm's development--May/June 2017 (Entire Newsletter)
Current ratio. How to calculate what's normal--July/August 2017 (Entire Newsletter)
Days sales outstanding (DSO). How to calculate--March/April 2019(Entire Newsletter)
Discounts. For early pay from institutional clients--March/April 2010 (Entire Newsletter)
Education and training budget. How much--March/April 2003 (Entire Newsletter)
Employee raises. Longest interval between--May/June 2010 (Also See "Employee salary reviews/adjustments") (Entire Newsletter)
Employee salary reviews/adjustments. How often--May/June 2013 (Also see "Employee raises") (Entire Newsletter)
Employees reporting to one supervisor. How many--Jan/Feb 2017 (Entire Newsletter)
Estimating & proposal writing time. What's appropriate--see the booklet "50 Business Standards" (Booklet)
Estimates, how long valid for. What's appropriate--Sept/Oct 2016 (Entire Newsletter)
Equity. When to check your firm's--Nov/Dec 2012 (Entire Newsletter)
Facilities expenses. Monthly percentage--Sept/Oct 2010 (Entire Newsletter)
Fee income. Target as % of billable payroll--March/April 2012 (Entire Newsletter)
Fee multiplier. For employees--Sept/Oct 2018 (Entire Newsletter)
Finder's fee. What's appropriate--Nov/Dec 2016 (Entire Newsletter)
Get new clients. Fastest way to--Jan/Feb 2014 (Entire Newsletter)
Growth. How much is prudent--May/June 2014 (Entire Newsletter)
Hiring staff. When to--see the booklet "50 Business Standards" (Booklet)
Income allocation. By business function--see the booklet "50 Business Standards" (Booklet)
Income per client. Safe percentage ot total--Sept/Oct 2013 (Entire Newsletter)
Income per employee. What's appropriate--July/August 2011 (Entire Newsletter);
Inflation rate. 2010 for businesses--July/August 2010 (Entire Newsletter); 2007 for businesses--Sept/Oct 2007 (Entire Newsletter)
Information gathering. As percentage of production time--March/April 2011 (Entire Newsletter)
Interruption effect on creativity. Study shows--Sept/Oct 2014 (Entire Newsletter)
Invoice payment. How long?--Sept/Oct 2008 (Entire Newsletter); speeding up--Jan/Feb 2010 (Entire Newsletter); and booklet "50 Business Standards" (Booklet) (Also see "Billing")
Invoicing. See "Billing"
Labor ratios. Creative to administrative--July/August 2013 (Entire Newsletter)
Liquidity required. What's appropriate--see the booklet "50 Business Standards" (Booklet)
Lowering estimates. By allocating costs, not fudging numbers--July/August 2012 (Entire Newsletter)
Markups. What's appropriate--see the booklet "50 Business Standards" (Booklet)
Marketing costs & time. What's appropriate--see the booklet "50 Business Standards" (Booklet)
Marketing radius. What is practical--March/April 2018 (Entire Newsletter)
Marketing staff. Ratio to producing staff--November/December 2018 (Entire Newsletter)
Marketing success. What's realistic--see the booklet "50 Business Standards" (Booklet)
Mailing effectiveness. Versus social media--Sept/Oct 2012 (Entire Newsletter)
Minimum fee policy. What's appropriate--Jan/Feb 2019 (Entire Newsletter)
Multiplier (markup). To apply to freeland or outside labor--March/April 2017 (Entire Newsletter)
Overcommitting. What's prudent--May/June 2009 (Entire Newsletter)
Payment schedules. For outside help--May/June 2016 (Entire Newsletter); benefiting from knowing clients'--Jan/Feb 2003 (Entire Newsletter)
Persuasion. Use of "and" rather than "but"--Nov/Dec 2007 (Entire Newsletter)
Presentations. How many to make--July/August 2014 (Entire Newsletter)
Pricing. Adopting a non-discrimination policy--May/June 2004 (Entire Newsletter) and May/June 2007 (Entire Newsletter); relating to what other professionals charge--March/April 2015 (Entire Newsletter)
Profitability. Goal for creative services firms--Jan/Feb 2016 (Entire Newsletter); from repeat versus new clients--Jan/Feb 2009 (Entire Newsletter)
Promotion. Response as a function of exposure--May/June 2018 (Entire Newsletter)
Proposals and estimates. How long good for--Sept/Oct 2017 (Entire Newsletter)
Quick ratio. What's appropriate--see the booklet "50 Business Standards" (Booklet)
Records. How long to keep--May/June 2019 (Entire Newsletter)
Reducing staff. When income falls--Nov/Dec 2011 (Entire Newsletter)
Relationships. Business versus personal--March/April 2015 (Entire Newsletter)
Repeat/new client business ratio. What's appropriate--Jan/Feb 2012 (Entire Newsletter)
Sales contacts. Average until business changes hands--see the booklet "50 Business Standards" (Booklet)
Space requirements. What's appropriate--see the booklet "50 Business Standards" (Booklet)
Staff compensation. Additional when professionals work an occasional extra hour or two?--May/June 2012 (Entire Newsletter)
Supervision. Ratio of to employees--Sept/Oct 2006 (Entire Newsletter)
Terms & conditions. What are normal--see the booklet "50 Business Standards" (Booklet)
Time estimates. Importance in improving profitability--Nov/Dec 2017 (Entire Newsletter)
Turning down projects. What is normal?--Jan/Feb 2007 (Entire Newsletter)
Unbilled time and expenses. How much income is needed to compensate--Jan/Feb 2013 (Entire Newsletter)
Uncollected invoices. Appropriate average--July/August 2009 (Entire Newsletter)
Work backlog. What's appropriate--see the booklet "50 Business Standards" (Booklet)
Work-in-Progress Aging Report. How to use--Sept/Oct 2015 (Entire Newsletter)
Workload.How much to commit to--see the booklet "50 Business Standards" (Booklet)
Working hours per week. What's normal?--see the booklet "50 Business Standards"(Booklet)