November/December 2018 issue

16 pages. Articles on: 1) making it easier for prospects to choose you by helping them, 2) the stages of a business and why knowing yours can be important, 3) marketing strategies for single-person firms. Advice on: removing web samples, job renewal, billing protocol, delayed payments, non-profit discounting, portfolio drop offs, using a deceased's testimonial, releases for a large group, and an employee insurance refund. Management Benchmark on: the ratio of account to production personnel. Supplementary download: Three short articles for content marketing.