2016 Creative Business
Newsletters

The most recent Creative Business newsletters are available as downloadable PDFs.

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December 2016 (special) issue--Updating Promotional Options
12-pages. Today's promotional options range from traditional mailings to social media. But which are more likely to produce new business? To find out, CB surveyed thousands of principals of both single-and multi-person creative firms in October 2016. This special issue reports on the results, and the conclusions that can be drawn.

$15.00

November/December 2016 issue
16 pages. Articles on: 1) when and how to follow-up presentations and proposals, 2) a year's end look at how well you're doing, and 3) guidelines for seasonal greetings and gifts. Advice on: time sheet requests, open purchase orders, design reping, better estimating, low-ball pricing, client delays, concept spec, and web development protection. Management norm on: paying finder's fees.

$15.00

September/October 2016 issue
16 pages. Feature articles on: 1) Employing content marketing, 2) traffic manager responsibilities, 3) preparing for a business disruption, and 4) guidelines for billing travel expenses. Advice to subscribers on: how pushing back can pay off, missing photo releases, cost of project delays, effects of client enabling, risk of consequential damages, showing a rejected logo, and withdrawing concepts. Management Benchmark: How long an estimate should be valid. Supplementary downloads: two content marketing examples, traffic manager job description, emergency planning form, indemnification letter.

$15.00

August 2016 special issue--Four Learning Experiences
12 pages. Four case studies in overcoming business challenges: 1) avoiding the need for a start-up to later play pricing catch up; 2) how a poor arrangement can threaten a successful partnership; 3) what can happen when neglecting to watch a business's metrics; 4) getting caught in the "gorilla client" trap.

$15.00

July/August 2016 issue
16 pages. Articles on: 1) ways to improve your e-mail promotions, 2) a branding satire, 3) the when and how of employee profit-sharing plans, and 4) combating the overcommitment syndrome. Advice on: file ownership, inactive clients, quick cash, invoice separation, regaining a client, $ updating, dumb requests, and special client treatments. Management Benchmark on: after-hours time when calculating billable efficiency. Supplementary downloads: profitability metrics, buying in and selling out of a creative business, burnout test, estimating worksheet, and solicitation letter.

$15.00

March/April 2016 issue
16 pages. Features articles on: 1) financing your business, 2) twenty examples of good management, and 3) what solopreneurs need to know before hiring their first employee. Advice on: a client's profit, your metrics, moving worries, misplaced billing, a corporate mandate follow-up, agency commissions, and client promises. Management tip: running accounts receivable and work-in-progress aging reports.

$15.00

April 2016 special issue: Your Location and Facilities Options
12 pages. Where your business is located has multiple effects--overhead, clients, productivity, and personal satisfaction--to name just a few. This special issue explores the two major considerations when making where-to-work decisions, and looks at what's involved in each through several different lenses.

$15.00

January/February 2016 issue
16 pages. Features articles on: 1) results of CB's December 2015 pricing and billing rates survey, 2) working with a new contact at a long-time client, 3) how to say "sorry, but I can't" to some client requests. There's a Management Benchmark on setting your profitability aim point. Subscriber advice is provided on: 1) punishing suppliers, clients "going direct," exclusivity pricing, retainer copy, corporate mandates, themeing, tax deductibility, and holiday swag.

$15.00