2015 Creative Business
Newsletters

The most recent Creative Business newsletters are available as downloadable PDFs.

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December 2015 (special) issue--Personnel Policy Standards
12 pages--Are your firm's personnel policies up-to-date? This special issue, part of our business standards series, will help you make sure. Four sections cover what you need to know. 1) Why policies are necessary. 2) What needs should be addressed. 3) Media, distribution, and presentation. 4) Preparing and including job descriptions. Also included are illustrations, and links to access full-size .doc templates with copy.

$15.00

November/December 2015 issue
16 pages. Articles on: 1) negotiating with clients, 2) the best and worst of business advice and experiences, and 3) educating prospects on getting great work. Advice on: charging for unselected concepts, results-oriented employees, app UI pricing arrangement, print markup, price updating, maternity leave, and divulging profit. Management benchmark on: the market value of clients.

$15.00

September/October 2015 issue
16 pages. Feature articles on: 1) Figuring project profit, 2) responding to clients' concept comments, and 3) using LinkedIn to make cold calling easier. Advice to subscribers on: merger discussions, project managers, why logo design isn't a business anymore, registering tag lines, moving stalled work along, and how many new business presentations every week. Management Benchmark: figuring work-in-progress aging reports.

$15.00

August 2015 special issue -- Pitching & Presentation Standards
16 pages. Lays out five elements for successful new business presentations: 1) ensuring differentiation from competitors; 2) the importance of staging; 3) the elements of a successful portfolio presentation; 4) why a process presentation is better for some prospects; and 5) how to increase your odds by the way you close. (Also available as the booklet "Pitching & Presentation Standards.")

$15.00

July/August 2015 issue
16 pages. Articles on: 1) how most clients' brains are wired a little differently from creatives', 2) the fast-growth alternative--merging your business with another, and 3) six alternative responses when clients don't give you enough info to prepare an estimate. Advice on: font licenses, applying metrics, production-to-media ratios, guarantee requests, employment contracts, referral etiquette, and home office meetings. Management Benchmark on: repeat to new business ratio.

$15.00

May/June 2015 issue
16 pages. Articles on: 1) making estimating, invoicing, and cash flow your profitability trio; 2) the risks and rewards of working for client stock; 3) helping clients set outgoing marketing budgets, and 4) how to license your ideas, designs, and projects. Advice on: the future of graphic design, accounting costs, avoiding extra-effort problems, hiring a client layoff, not billing for all of an estimate, divulging your profit, non-billed favors, avoiding a hiring conflict, and client discounts for referrals. Management guideline: not confusing personal and business relationships.

$15.00

April 2015 special issue: Business Size, The Future, & Your Options
12 pages. This special issue is about the crucial relationship between a creative firm's principal, the size of her or his business, and the evolving future of the industry. Details the advantages and disadvantages of different sizes, reports the results of CB's March 2015 survey, "The Future of Graphic Design," and outlines options--keep business size the same?, grow the business?, or shrink the business? 

$15.00

March/April 2015 issue
16 pages. Features articles on: 1) rethinking creative briefs, 2) non-traditional employees, and 3) why clients say goodbye. Advice on: collection agencies, charging for files, copying logos, stock licenses, checking credit, work-for-hire applicability, signing non-disclosures, a guarantee, and showing ex-employee work. Management tip: relating pricing to other services.

$15.00

January/February 2015 issue
16 pages. Features articles on: 1) how practical is having a "virtual" company?, 2) what you need to know when subcontracting for others, 3) what are your alternatives to time-based pricing?, and 4) knowing how to tactfully resign a client's business. There's a Management Benchmark on billing for delayed projects. Subscriber advice is provided on: 1) giving up vector files, transferring copyright ownership. a web template disaster, approval delays, part-time sales compensation, and price negotiation.

$15.00