2014 Creative Business
Newsletters

The most recent Creative Business newsletters are available as downloadable PDFs.

View All
2017 Issues
2016 Issues
2015 Issues
2014 Issues
2013 Issues
2012 Issues
2011 Issues
2010 Issues
2009 Issues
2008 Issues
2007 Issues










December 2014 special issue--Building a team environment
12 pages--A team environment is one of the distinguishing factors of successful multi-person creative organizations. But what does it take? This special issue lays out five essentials: a personnel management that's inclusive and mentoring, strong leadership skills, a teaming culture, incentives to grow, and challenging team assignments.

$15.00

November/December 2014 issue
16 pages. Articles on: 1) evaluating your year's end business results, 2) how to respond to clients who know less than they think, and 3) charging for consulting, planning and project definition. Advice on: copyright damages, sub-contracting issues, releasing a contracted employee, charging for color prints, qualifying a client, and client bankruptcy. Management benchmark on: business use of cellphones.

$15.00

September/October 2014 issue
16 pages. Feature articles on: 1) 2014 Business Conditions Report, 2) working more successfully with not-for-profits, and 3) why every spec request is different and how to respond. Subscriber advice on: what's not tax deductible, enforcing a non-compete, "B Corporations," a retainer pitch, contacting a contact's boss, and recycling concepts. Management Benchmark on: affect of interruptions on creativity.

$15.00

August 2013 special issue--Three steps to hiring the right talent
12 pages. Do you occasionally need to hire a new employee? Might you someday? This special issue walks you through the three steps used by large companies to make sure they do it right--justifying, interviewing, and integrating. It provides metrics to tell you when is the right time  how to interview to find the right person  and making sure the new hire is well integrated into your team. Also includes links for downloading items ranging from applications, to job descriptions, to policies and procedures, to employee welcome letters. Complements December 2013 special issue.

$15.00

August 2014 special issue -- Understanding Cient Marketing
12 pages. Most of what you do likely involves helping clients market their ideas and products. So how much do you really know about marketing? Can you speak the same language your clients speak? Can you impress them with how much you know? This special issue will make sure you can hold your own. It will ensure that you can pass the marketing credibility test with all but the most sophisticated of clients.

$15.00

July/August 2014 issue
16 pages. Articles on: 1) fighting off the risks of stress, fatigue, & burnout; 2) building a nest egg for your future; 3) are non-competes legal?; and 4 responding to clients who want to unbundle your services. Advice on: web prices. hiring non-residents, marking up sub-contractors, hiding billing rates, trademarking your name, losing a social media client, turning over files, and slow-business discounts. Management metric: how many new business presentations to make?

$15.00

May/June 2014 issue
16 pages. Articles on: 1) Guidelines for using testimonials and endorsements, 2) handling rejection of your ideas and concepts, and 3) adding peer reviews to your employee evaluations. Advice on: credit card billing, outsourcing, e-mail approvals, charitable donations, paying for reprinting, contracts, billable efficiency, web files, indemnity, and sharing prices with employees. Management guideline: avoiding growth problems.

$15.00

April 2014 special issue: Rating Your Business Talent
12 pages. Ever questioned how well suited you are to being a self-employed creative? CB's Self-Employment Aptitude Test (SEAT) will tell you. Based on the experiences of thousands of freelances and firm principals, this issue provides ways to measure ten specific business skills critical to financial and personal business success.

$15.00

March/April 2014 issue
16 pages. Features articles on: 1) competing against multiple bids, 2) using collaboration software, 3) strengthening relationships with your best clients, and 4) the what, why, and when of change orders. Advice on: showing samples, hiring help, sales compensation, trademarking work, a misleading client, references for a laid off employee, and proof-of-concept pricing. Management tip: knowing clients' payment schedules.

$15.00

January/February 2014 issue
16 pages. Features articles on: 1) Approvals management (aka proofing), and the responsibilities and techniques of mistake avoidance; 2) arbitration & mediation, and why they can sometimes be better ways to resolve client disputes: and 3) raising your prices without also risking losing good clients. There's a Management Benchmark on the fastest way to get new clients. Subscriber advice is provided on: cutting client ties,  consulting arrangements, handling a rip-off, shutting off a deadbeat client, taxing part-timers, purchasing order changes after an estimate,  reproduction rights, and avoiding a copyright problem.

$15.00