2013 Creative Business
Newsletters

The most recent Creative Business newsletters are available as downloadable PDFs.

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November/December 2013 issue
16 pages. Articles on: 1) the new health care law, and how it will affect the businesses of American creatives, 2) how you can wring more income and profit from your projects, 3) a way to become a more valuable marketing resource to clients, and 4) common self-destructive business cliches to avoid. Advice on: brain picking, first-time estimates, misappropriated specs, part-time sales, publicity's value, moving & leaving clients, and internet filtering. Management benchmark on: how long to keep business records.

$15.00

December 2013 special issue--Three essentials for productive employees
12 pages--This special issue outlines the three steps used by large companies to increase employee happiness and productivity. It covers internal and external motivating factors, informal and formal employee reviews, and how to figure salary rewards. Also includes links for downloading editable job descriptions, productivity forms, performance evaluation forms, and salary adjustment compilations. Complements August 2013 special issue.

$15.00

September/October 2013 issue
16 pages. Features articles on: 1) what does crowdsourcing mean to the future of creative services?, 2) increasing your bottom line by plugging leaks in billable income, and 3) figuring bonuses to yourself and employees. Subscriber advice on: using fictitious samples, copyright infringement, delayed projects, employee $ AGI, check endorsements, client budgets, doing spec, and avoiding spec. Management Benchmark on: percent of income from one or two clients.

$15.00

July/August 2013 issue
16 pages. Articles on: 1) how to increase your odds of getting your concepts approved. 2) ways to figure automobile tax deductions, and 3) knowing how to respond when a client hits you with an indemnification request. Advice on: a bad business model, lowering an animation price, a survey conflict, who owns interview notes, partnering problems, and studio language. Management metric: ratio of creative to administrative labor.

$15.00

May/June 2013 issue
16 pages. Articles on: 1) CB's 2013 survey of gender equality in creative services. 2) How much can you show and say about what you've done? 3) What's a conflict of interest, what's not, and how to handle it. Advice on: copy fees, client expectations, taking credit cards, delayed payments, agency audits, RFQ financial data, billing for travel, and client mismanagement. Management metric: employee performance reviews.

$15.00

April 2013 special issue: Project Proposals and Presentation
12 pages. This one-topic issue is all about pre-project paperwork--estimates, proposals, contracts, and RFQs. It tells you what's appropriate and when, how much time to spend on preparation, how to cover pricing and presentation concerns, and what your success ratio should probably be. Included are links to download six editable, full-length proposals of different types.

$15.00

March/April 2013 issue
16 pages. Features articles on: 1) Learning how to accommodate difficult client personalities, 2) how small firms should charge for billable clerical time, 3) making client and internal meetings more productive, and 4) the advantages of subleasing to or from another creative firm. Advice on: withholding taxes, trademark violation, waiting for payment, plagiarism, taking credit cards, subcontracting problems, and branding direction. Management tip: how soon to invoice after project completion.

$15.00

January/February 2013 issue
16 pages. Features articles on: 1) recognizing and improving the factors that lead to increased profitability, 2) identifying the twelve things that most contribute to non-financial success, 3) properly using the symbols that identify intellectual property, and 4) how to conduct an employee exit interview. Subscriber advice on: charity blackmails, business transitioning, "no charge" billing, pre-billing, handling tiny charges, acquisition trends, addressing many client changes, and consultation fees. Management metric on: how much new business will be required to make up for non-billed time and expenses.

$15.00