2012 Creative Business
Newsletters

The most recent Creative Business newsletters are available as downloadable PDFs.

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December 2012 special issue: Assessing Promotional Options
12 pages. In this special issue you'll find: why promotional activity is almost always a good investment . . . guidelines on what makes promotions effective . . . metrics on how much time and money is appropriate to spend . . . which traditional media are effective and why . . . and which new media are effective and why.

$15.00

November/December 2012 issue
16 pages. Features articles on: 1) a branding case history with a five-page proposal, 2) what we say to clients may not be what we mean, 3) how to decide when bartering makes sense, and 4) doing a year-end billable efficiency check. Subscriber advice on: breaks for contract workers, photo licenses, departing staff, client bankruptcy, conflict of interest?, due diligence, "blind" estimates, ethical conflicts, and 17.65%. Management Metric on: checking business equity.

$15.00

September/October 2012 issue
16 pages. Features articles on: 1) how to work with and sell to companies with in-house creative groups, 2) how to interpret the difference between what clients say and what they sometimes mean, 3) what to do about employees who leave and start using work done in your employ to compete against you, and 4) what a single-person firm has to avoid to have a sustainable, long-term business. Subscriber advice on: art contract, paying for redos, design rip-off, PDF routings, micro billing, teaming arrangement, teaming splits, and photo releases. Management Benchmark on: the continuing efficiency of direct mail promotions.

$15.00

August 2012 special issue--Sales & Sales Staffing Standards
16 pages. This special issue explains how much time and resources a project-based creative firm should devote to sales activity ... the alternatives to sales staffing ... when a firm becomes large enough to employ a dedicated salesperson ... what to look for when hiring ... the ratio of salespersons to creative staff ... the three different ways to compensate salespersons and the advantages and disadvantages of each ... and a principal's ongoing role in sales activity.

$15.00

July/August 2012 issue
16 pages. Features articles on: 1) The results and analysis of our fifth annual survey of business conditions for creative firms. 2) When referral and finder's fees make sense, and how to figure what's appropriate. 3) How larger firms should discuss pricing with clients when competing with smaller firms. Advice on: telling clients and employees about retirement, e-mail follow-ups, the importance of doing small favors, client exclusivity clauses, fielding a pricing objection, stopping work when progress payment is overdue, and the billable efficiency of individual employees. Management metric on: allocating budget overages to a non-reimbursable cost account.

$15.00

May/June 2012 issue
16 pages. Articles on: 1) How design education is failing by not preparing students for the real world. 2) Ways of working better with large, bureaucratic clients. 3) How (very) small firms should discuss pricing. Advice on: client logo input, RFP language, sales royalty for your work, agency discounts, how much vacation is due to an employee, client feedback, blended or tiered rates?, and compensation for part-time sales help. Management metric: staff compensation for a few extra hours work.

$15.00

April 2012 special issue: Avoiding Legal Problems
12 pages. Every creative firm--single- or multi-person--has to deal with legal concerns occasionally. And few things can be more distracting or potentially costly. This issue provides checklists to help identify a firm's most common legal vulnerabilities, how to reduce exposure to them, and how to work within the legal system when necessary.

$15.00

March/April 2012 issue
16 pages. Features articles on: 1) How to improve your business by taking more time off, 2) voiding Website warranties, 3) not overlooking naming when doing branding, and 4) how to measure and improve client respect. Advice on: working on a future promise, subcontractors taking credit, sell URLs?, figuring pricing, critiquing others, figuring part-time salary, dropping a loving client, long-term subcontractor pricing, and paying offshore artists. Management metric: fee income as a percent of billable payroll.

$15.00

January/February 2012 issue
16 pages. Features articles on: 1) improving your creative approval rate, 2) competitive strategies for a "graying" business, and 3) foiling those who would poach your business. Subscriber advice on: part-time staff, payment discount terms, deceptive parting employees, pitching SEO, PR list ownership, honoring estimates, project deposits, and killing a retainer. Management Metric on: new to repeat business ratio.

$15.00