2011 Creative Business
Newsletters

The most recent Creative Business newsletters are available as downloadable PDFs.

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December 2011 (special) issue: Seven Operating Models
12 pages. This special issue looks at the seven most common operating (organizational) models for multi-person creative services firms--1) partnering, 2) virtual employees, 3) a modular structure, 4) a family orientation, 5) an associate group, 6) a chain-of-command hierarchy, and 7) a coach and team. The pros and cons of each for various type and size firms are discussed.

$15.00

November/December 2011 issue
16 pages. Features articles on: 1) social media--underutilized or overhyped?, 2) what to consider when an old friend becomes a client, 3) working with collaborators selected by the client, and 4) using SWOT analyses to improve your business. Subscriber advice on: sharing space, should a subcontractor pay for a mistake?, copy markup %, charge for meeting time?, office costs, provide video sample?, acknowledge markup %?, and employee exit interviewing. Management Metric on: payroll costs as % of income.

$15.00

September/October 2011 issue
16 pages. Features articles on: 1) results of CB's 2011 Hourly Billing Rate Survey, 2) ten principles for managing yourself, employees, and clients, and 3) the creative psyche and its marketing downside. Subscriber advice on: logo pricing, trust accounts, what's billable, staff pay, tax write-offs, typeface trademark registration, winning a concept presentation, and information-gathering meetings. Management Metric on: cancellation (kill) fees.

$15.00

August 2011 special issue: Making The Case For Professional Services
12 pages. This issue provides seven scripts to use to persuade clients to use professional creative services. Scripts include: 1) Recognizing Professional Distinctiveness, 2) Staying Competitive in Economic Downturns, 3) Defining Value-Oriented Design, 4) Why Professional Copy is Worth the Cost, 5) Using Illustration for Impact, 6) What Makes Internet Marketing Different, and 7) Responding to Client FAQs. All scripts are available for downloading.

$15.00

July/August 2011 issue
16 pages. Features articles on: 1) The process of thinking about and redirecting your future, 2) how to tactfully say goodbye to toxic clients, 3) guidelines for marking up printing invoices. Business advice on: ex-employee misrepresentation, relocating before retirement, what clients value, clients doing end-runs to vendors, answering client ROI requests, student employee pay, time breakdowns on estimates, business education, and what's included in media commissions? A management metric on: fee income per employee.

$15.00

May/June 2011 issue
16 pages. Articles on: 1) Spring business conditions survey report, 2) employee overtime and work break requirements, and 3) the rationale for requesting progress payments. Advice on: tax deductibility for labor, getting paid in client equity, insurance policy downsizing, new business pitch travel expenses, having a "screw-up" account, providing a rate sheet, getting technical advice from CB, deciding between clients, and returning pre-payments. Management tip: billable efficiency for individual employees.

$15.00

April 2011 special issue: Valuation and Sale Standards
12 pages. Ever wonder how saleable your business is? Or what it might be worth? Or how to go about finding a buyer for it? Helping you answer these questions is the subject of CB's fourth business standards booklet that's inside this issue. (Note: content is the same as the booklet, "Valuation and Sales Standards" available separately at http://www.creativebusiness.com/books.lasso.)

$15.00

March/April 2011 issue
16 pages. Features articles on: 1) The practice and psychology of good client relationships, 2) contractual paperwork for handling process type work, and 3) what you need to know about client purchase orders. Advice on: tax deductibility of donated time, charges for franchising clients, subcontracting protection, cutting off client web service, responsibility for errors, and client estimating expectations. Management metric: percent of project time to spend on information gathering.

$15.00

January/February 2011 issue
16 pages. Articles on: 1) ways to neutralize unfriendly and hostile presentations, 2) how to use and win in Small Claims Court, and 3) protecting yourself against employee lawsuits. Advice on: referral gifts?, getting sign-offs, process presentations, employees freelancing, unbillable time, trademark registration guarantee?, avoiding trademark violation. Management Metric: when to require more than one signature on checks.

$15.00