2010 Creative Business
Newsletters

The most recent Creative Business newsletters are available as downloadable PDFs.

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December 2010 (special) issue: Teaming, Partnering, and Subcontracting
12 pages. One of the telling skills of successful firms, whether single- or multi-person, is how well they handle teaming, partnering, and subcontracting with others. This special issue examines proven ways to make relationships with other creatives more productive and mutually beneficial.

$15.00

November/December 2010 issue
16 pages. Features articles on: 1) The many considerations in providing good estimates, 2) using the Internet to survey client satisfaction, and 3) abusive stock photography settlement demand letters. Business advice on: sales commission draws, transferring clients, declining work, boards of advisors, concept recycling, non-competes for part-time employees, and changing another's concepts. A management benchmark on: avoiding perceptions of conflict of interest.

$15.00

September/October 2010 issue
16 pages. Features articles on: 1) Risky situations and how to avoid them, 2) how to get your concepts and ideas accepted, and 3) insight into how clients arrive at their budgets. Business advice on: client prepayments, unearned employee vacations, recession branding, media ratings, stock photography pricing,and pressure from a money-losing account. A management benchmark on: the right percentage of expenses for facilities.

$15.00

August 2010 special issue: Managing Creative Quality
12 pages. As with any business, the quality of the product that goes out the door is more important than just about anything else. But how to apply management to something as subjective as creativity? Is creative quality control an oxymoron? This issue explains why a process is both desirable and achievable, and introduces four steps to make it routine.

$15.00

July/August 2010 issue
16 pages. Features articles on: 1) The results of our latest (June) business conditions survey, 2) how well are you keeping your firm's books?, and 3) how should you respond to unsolicited inquiries? Business advice on: profit calculations, $ credits to an unhappy client, dualing contracts, estimate breakdowns, invoice collection responsibility, and vacation day norms. A management benchmark on: current business inflation index.

$15.00

May/June 2010 issue
16 pages. Articles on: 1) The coming of age for electronic marketing, 2) who owns copyright and production files?, and 3) profiting from freelance and temporary help. Advice on: special meeting rates?, retainer overtime, employee commission after leaving?, a valid signoff?, forced collaboration with others, inquiring about falling account billings, rationale for no-spec, and showing prominent trademarks. Management tip: maximum time qualified employees can go without a raise.

$15.00

April 2010 special issue: A bootcamp for managing creative firms
12 pages. Running a creative business successfully requires specific, often unusual, management skills. This special issue looks at ten crucial management areas--time, quality, efficiency, productivity, metrics, profitability, clients, size, burnout, and longevity--and provides ways to check on whether one's skills in each area are up to snuff.

$15.00

March/April 2010 issue
16 pages. Features articles on:1) A survey of management software, 2) how to put confidence into client budget discussions, and 3) nine ways to shift a client's focus from price to value. Advice on: whether to post rates on websites, exposure pricing for packaging?, layoff considerations, a design firm of record?, branding materials ownership, nonprofit branding, and file ownership. Financial Tip: early pay discounts.

$15.00

January/February 2010 issue
16 pages. Articles on: 1) Putting differentiation into your presentations, 2) ensuring clients provide image clearances, 3) understanding long- vs. short-term marketing strategies, 4) protecting your firm against client bankruptcies. Advice on: print commissions, licensing terms, promotional gifts, info-gathering meetings, presenting your own work, contest rules, creative bake-offs, pricing for providing concept only. Financial Tip: knowing client payment schedules.

$15.00