2009 Creative Business
Newsletters

The most recent Creative Business newsletters are available as downloadable PDFs.

View All
2017 Issues
2016 Issues
2015 Issues
2014 Issues
2013 Issues
2012 Issues
2011 Issues
2010 Issues
2009 Issues
2008 Issues
2007 Issues










December 2009 (special) issue: Vintage Business Advice
12 pages. Summarizes business advice provided free to Creative Business subscribers over twenty years. Ten areas of common concern are covered: marketing, sales, pricing, ownership, client relationships, conflicts of interest, collection problems, personnel polices, industry metrics, and business valuation.

$15.00

November/December 2009 issue
16 pages. Articles on 1) responding to client concerns about originality and indemnification, 2) results from CBs latest poll on business conditions, and 3) commission versus fee-for-service billing. Advice on: fee increases for stalled jobs, employee pay multiplier, client job changes, royalties, appropriate employee dress, file ownership, idea protection, foreign work, and presentation closing ratio. Management benchmark: how much dependence should a firm have on a few clients?

$15.00

September/October 2009 issue
16 pages. Articles on: 1) computing the real $ value of being self-employed, 2) understanding how creative firms evolve and how to take advantage of it, and 3) how much to charge when projects are cancelled. Advice on: logo ownership, employee work hours, freelancer estimates, charge for proposals?, whose samples are they?, getting less-than-full payment, and the $ value of your clients to others. Management benchmark: guidelines for establishing a minimum fee policy.

$15.00

July/August 2009 issue
16 pages. Articles on: 1) Non-cash invoicing alternatives, 2) using freelances and temps versus full-time employees, 3) important considerations when working alongside a "significant other." Subscriber advice on: answering RFP questions, collecting past-due invoices, marketing%?, 1099 workers, choosing between clients, invoicing discount terms, AGI %, divulging bids, copyright notices. Management Benchmark: uncollected billing average.

$15.00

June 2009 Special Issue: Improving Your New Business Pitches
12 pages. The ability to make a persuasive presentation is as important in landing new business as a firm's capabilities. However well suited a firm might be, there's no sale until the prospect is convinced. This issue covers it all--from preparation, to stage presence, to closing. It can serve as a primer for those less experienced, or as a refresher for seasoned pros.

$15.00

May/June 2009 issue
16 pages. Articles on: 1) Spring business conditions survey results, 2) how to respond to client questions about their return on investment (ROI), and 3) pitching in-house creative groups. Advice on: portal sales strategy, billing stalled jobs, contract details, charging for prints, charging for software updates, consultant finder's fee, vacation coverage, correction charges, copy cost per word. Management Benchmark: how much overcommitment is reasonable.

$15.00

March/April 2009 issue
16 pages. Articles on: 1) looking more closely at the effects of productivity, 2) how to figure account profitability, 3) guidelines for accepting pro bono work, 4) responding to the "Wal-Mart Effect" on pricing. Advice on: employee training $, "dead client walking," charge for training meetings?, showing samples that aren't 100% yours, is this plagiarism?, archiving charges, year-end gifts, and responding to an hourly rate request. Management Benchmark: the right range for accounts receivable.

$15.00

February 2009 Special Issue: Conducting Audits
12 pages. Communications (or visual or branding) audits help ensure that client materials are consistent and effective. Audits are also good business for creative firms of all sizes. This special issue shows how to propose, prepare, and price audits. Includes samples and URLs to download two editable proposal letters, two auditing forms, and an eight-page audit report. (Note: content is the same as "Selling and Conducting Communications Audits" listed under marketing articles.)

$20.00

January/February 2009 issue
16 pages. Articles on: 1) Proactive responses to a business downturn, 2) maintaining marketing in a recession, 3) avoiding errors & omissions and their consequences, and 4) having a minimum fee & what it should be. Advice on: salary obligations, employee sick time, fees for reuse, value of contact lists, home office meetings, ownership of web files, rush fees, price cuttting, client interference, and "Chapter 11." Management Tip: average profitability of repeat work.

$15.00