2008 Creative Business
Newsletters

The most recent Creative Business newsletters are available as downloadable PDFs.

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November/December 2008 issue
16 pages. Articles on: 1) the results of the Fall 2008 business conditions survey conducted by Creative Business, 2) thirteen metrics for tracking business and personal progress, 3) how to deal with very opinionated clients. Advice on: addressing employee attitudes, time-wasting client requests, salary privacy and leaks, ensuring recommendation objectivity, billing for stalled projects, getting an ad "make-good," trademark validity, and salary computation for agency account executives. Management Tip: using Days Sales Outstanding (DSO) to monitor accounts receivable.

$15.00

October 2008 (special) issue: Business Planning. How Necessary, How Detailed?
12 pages. Describes why business planning should be a priority for creative firms, and how the process can be simple and enjoyable. Shows a basic one-page informal plan for an individual, a six-page internal plan for a small firm, and a nine-page plan for use externally when seeking financing. Provides a link to download editable .doc versions of the three plans. (Note: the content of this issue and the article "Business Planning, The Exasperating Made Simple" are the same.)

$20.00

September/October 2008 issue
16 pages. Articles on: 1) Inevitable things that happen to all creative businesses; 2) how to handle a client's creative suggestions; 3) the importance of small-talk skills; 4) developing an employee flextime and telecommuting policy. Advice on: employees freelancing, others showing your work, offer a guarantee?, a risky client, employment contracts, your copyright or the client's?, and covering employee auto expenses. Financial benchmark: average invoice collection.

$15.00

July/August 2008 issue
16 Pages. Articles on: 1) 1) The pipeline analogy for organizing workflow, 2) calculating the value of "award-winning," 3) why it is better when a creative firm arranges for everything, 4) should employees to asked to sell? Subscriber advice on: draw accounts, ask for more work from existing clients when you lose one?, disability insurance difficulties, employee billable efficiency, employees abusing perks, tax write-offs, client breaking up a team, target multipliers, web site content. Management Benchmark: allocating estimate reductions.

$15.00

June 2008 Special Issue: Applying the Q (Questions) Strategy
12 pages. It's no secret among experienced firms. Yet even they sometimes forget. And it often comes as a surprise to those with less experience--what you ask when working with clients is usually more important than what you say or show. This is the "Q-strategy." How to use it in both presentation (pre-proposal) and production (post-proposal) stages is covered in this issue.

$15.00

May/June 2008 issue
16 pages. Articles on: 1) how to compete against lower prices by selling value, 2) tips and cautions when hiring interns, 3) responding to the "we can't use it, so we won't pay" problem, and 4) the importance of disability insurance. Advice on: assessing rush or up charges, client penalty clauses, pro bono ownership, weighted sales forecasts, photo infringement suit, pay by sales percentage?, finder's fee, and when to move to an outside office. Management Benchmark: how long to keep business records.

$15.00

March/April 2008 issue
FREE SAMPLE ISSUE. 16 pages. Articles on: 1) how much should you be making?, 2) responding to client requests for discounts, 3) working around project delays. Advice on: stock markups, unacknowledged credit, give employee a "piece of the action?", promote photo as well as design?, get E&O insurance?, voluntary spec work, acknowledging layoffs, solicit feedback? and archiving obligations. Management Benchmark: how much new income is needed to offset unbilled time and expenses.

$0.00

February 2008 Special Issue: Pricing & Billing Standards
12 pages. This issue updates CB's "Pricing & Billing Standards. " These guidelines, first published in 1990, provide the basics of establishing a pricing system for both single- and multi-person creative firms. Covered are: hourly rates, pricing by value, use-based pricing, commission pricing, ownership, practices to avoid, what to charge for, estimating pitfalls, what to put on paper, client payment procedures, and invoicing. (Note: the content of this issue is the same as the "Pricing & Billing Standards" booklet offered separately.)

$15.00

January/February 2008 issue
16 pages. Articles on: 1) the benefits and hazards of critiquing creative work, 2) when and how to get helpful feedback from clients, and 3) protecting your firm against fraud. Advice on: replacing an employee benefit with pay, standards for employee comp time, price justification to clients, portfolio drop offs, clients denying promotion permission, indemnification against site hackers, how fast to raise rates, labeling your business, finessing business size to clients, attempting to retain a departing client. Management Tip: frequency as a function of promotional response.

$15.00