2007 Creative Business
Newsletters

The most recent Creative Business newsletters are available as downloadable PDFs.

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November/December 2007 issue
16 pages. Articles on: 1) battling marketplace commoditization, 2) the importance of sticking to time estimates and how to make sure it happens, 3) how many concepts and changes are clients entitled to?, 4) thoughts about acquiring new business. Advice on: charging for out-of-town pitches, show price ranges on web site?, invoicing accuracy, client ownership of all ideas?, avoiding in-house work, and collecting a cancellation fee. Management Tip: avoiding "but" when talking to clients or employees.

$15.00

October 2007 Special Issue: When and How to Hire Employees
12 pages. Nothing is more important to a creative firm's future than finding the right talent. This issue explains how the process should be broken into two distinct sections, and provides tips, techniques, and standards for each: 1) evaluating necessity and affordability, and 2) doing the interviewing and hiring.

$15.00

September/October 2007 issue
16 pages. Articles on: 1) Hourly billing rates. What's the current range?;2) specialization: the arguments for and against; 3) reconciling your work with client sensibilities; 4) a glossary of unfamiliar business terms. Advice on: file ownership when a client merges, non-compete protocols, tact when using insider contacts, illustrator cold calling, slow employees, and should everyone fill in time sheets? Financial benchmark: effect of inflation on a firm's profits.

$15.00

July/August 2007 issue
16 pages. Articles on: 1) What should principals' responsibilities be?; 2) examining the effects of salary multipliers; 3) markups--why, when, where, and how much; 4) checking bylaws and operating agreements; and 5) four ways to lose a client's business. Subscriber advice on: client conflicts, not-for-profit marketing budgets, home office taxes, rush job paperwork, PowerPoint presentations, and client press releases. Management Tip: Marketing-to-production staff ratios.

$15.00

June 2007 special issue: Staff Reductions & Employee Terminations
12 pages. The subjects of this issue are among the most difficult issues that creative firm principals have to deal with. Nonetheless, there is no escaping that staff reductions are occasionally necessary for financial viability, and that some employees are incompatible or disruptive. This issue covers how to handle these situations--layoff or fire employees--ethically and with dignity.

$20.00

May/June 2007 issue
16 pages. Articles on 1) the promises and perils of educating clients, 2) learning how to read and use body language, 3) understanding a firm's financial statements, and 4) the relationship of business and creative focuses. Advice on: should employees know job costs?, charging for overages that are your fault, use of client's fonts, billing for extended travel, dealing with excessive critiques, tax status for late night employee meals. Management Benchmark: pricing consistency.

$15.00

April 2007 special issue: Making Sure Partnering Works
12 pages. Around half of all multi-person creative firms have multiple, on-premises owners. That is, two or more individuals share responsibilities and profits. The focus of this special issue is how to avoid the conflicts that inevitably arise; how to set up and work within a partnering arrangement that increases the odds of personal satisfaction and business success.

$15.00

March/April 2007 issue
16 pages. Articles on: 1) avoiding costly scheduling miscues, 2) going after work you've never done before, 3) charging for more than one concept, 4) reasons freelancers don't make more money. Advice on: LLC reasons, personal use of company computers, credit lines on web pages, charging for travel time, should all employees be salespeople?, reasons for a client capability brochure, and a proposal disclaimer regarding originality. Management Benchmark: how often to evaluate billable efficiency (labor utilization rate).

$15.00

January/February 2007 issue
16 pages. Articles on: 1) money psychology and how it affects business, 2) buying and using medical illustration, 3) making over client relationships, 4) concept/copy starters. Advice on: sales help commissions, conflict of interest?, charge for replacement font?, charging for Web overage, unethical client behavior, and paying referral fees. Management Benchmark: norms for turning down work.

$15.00