August 2017 (special) issue: Avoiding Marketing's Seven Sins

Newsletter Details

12 pages. Explains the seven mistakes commonly made by creative firms--both single- and multi-person--and how to address them: 1) insufficient or no planning, 2) relying too heavily on referrals, 3) losing the benefits of continuity, 4) having unrealistic expectations, 5) distaste for the need to sell, 6) not customizing presentations, and 7) downplaying a presentation's close.