November/December 2012 issue

Newsletter Details

16 pages. Features articles on: 1) a branding case history with a five-page proposal, 2) what we say to clients may not be what we mean, 3) how to decide when bartering makes sense, and 4) doing a year-end billable efficiency check. Subscriber advice on: breaks for contract workers, photo licenses, departing staff, client bankruptcy, conflict of interest?, due diligence, "blind" estimates, ethical conflicts, and 17.65%. Management Metric on: checking business equity.