September/October 2012 issue

Newsletter Details

16 pages. Features articles on: 1) how to work with and sell to companies with in-house creative groups, 2) how to interpret the difference between what clients say and what they sometimes mean, 3) what to do about employees who leave and start using work done in your employ to compete against you, and 4) what a single-person firm has to avoid to have a sustainable, long-term business. Subscriber advice on: art contract, paying for redos, design rip-off, PDF routings, micro billing, teaming arrangement, teaming splits, and photo releases. Management Benchmark on: the continuing efficiency of direct mail promotions.