January/February 2012 issue

Newsletter Details

16 pages. Features articles on: 1) improving your creative approval rate, 2) competitive strategies for a "graying" business, and 3) foiling those who would poach your business. Subscriber advice on: part-time staff, payment discount terms, deceptive parting employees, pitching SEO, PR list ownership, honoring estimates, project deposits, and killing a retainer. Management Metric on: new to repeat business ratio.