August 2011 special issue: Making The Case For Professional Services

Newsletter Details

12 pages. This issue provides seven scripts to use to persuade clients to use professional creative services. Scripts include: 1) Recognizing Professional Distinctiveness, 2) Staying Competitive in Economic Downturns, 3) Defining Value-Oriented Design, 4) Why Professional Copy is Worth the Cost, 5) Using Illustration for Impact, 6) What Makes Internet Marketing Different, and 7) Responding to Client FAQs. All scripts are available for downloading.