January/February 2010 issue

Newsletter Details

16 pages. Articles on: 1) Putting differentiation into your presentations, 2) ensuring clients provide image clearances, 3) understanding long- vs. short-term marketing strategies, 4) protecting your firm against client bankruptcies. Advice on: print commissions, licensing terms, promotional gifts, info-gathering meetings, presenting your own work, contest rules, creative bake-offs, pricing for providing concept only. Financial Tip: knowing client payment schedules.