May/June 2009 issue

Newsletter Details

16 pages. Articles on: 1) Spring business conditions survey results, 2) how to respond to client questions about their return on investment (ROI), and 3) pitching in-house creative groups. Advice on: portal sales strategy, billing stalled jobs, contract details, charging for prints, charging for software updates, consultant finder's fee, vacation coverage, correction charges, copy cost per word. Management Benchmark: how much overcommitment is reasonable.