November/December 2008 issue

Newsletter Details

16 pages. Articles on: 1) the results of the Fall 2008 business conditions survey conducted by Creative Business, 2) thirteen metrics for tracking business and personal progress, 3) how to deal with very opinionated clients. Advice on: addressing employee attitudes, time-wasting client requests, salary privacy and leaks, ensuring recommendation objectivity, billing for stalled projects, getting an ad "make-good," trademark validity, and salary computation for agency account executives. Management Tip: using Days Sales Outstanding (DSO) to monitor accounts receivable.