June 2008 Special Issue: Applying the Q (Questions) Strategy

Newsletter Details

12 pages. It's no secret among experienced firms. Yet even they sometimes forget. And it often comes as a surprise to those with less experience--what you ask when working with clients is usually more important than what you say or show. This is the "Q-strategy." How to use it in both presentation (pre-proposal) and production (post-proposal) stages is covered in this issue.