January/February 2008 issue

Newsletter Details

16 pages. Articles on: 1) the benefits and hazards of critiquing creative work, 2) when and how to get helpful feedback from clients, and 3) protecting your firm against fraud. Advice on: replacing an employee benefit with pay, standards for employee comp time, price justification to clients, portfolio drop offs, clients denying promotion permission, indemnification against site hackers, how fast to raise rates, labeling your business, finessing business size to clients, attempting to retain a departing client. Management Tip: frequency as a function of promotional response.