November/December 2007 issue

Newsletter Details

16 pages. Articles on: 1) battling marketplace commoditization, 2) the importance of sticking to time estimates and how to make sure it happens, 3) how many concepts and changes are clients entitled to?, 4) thoughts about acquiring new business. Advice on: charging for out-of-town pitches, show price ranges on web site?, invoicing accuracy, client ownership of all ideas?, avoiding in-house work, and collecting a cancellation fee. Management Tip: avoiding "but" when talking to clients or employees.