October 2006 Special Issue: Seven Marketing Sins to Avoid

Newsletter Details

12 pages. Explains the seven mistakes commonly made by creative firms--both multiperson and freelance--and how to address them: 1) having no plan, 2) relying on referrals, 3) lack of continuity, 4) unrealistic expectations, 5) disliking selling, 6) presenting poorly, and 7) avoiding closing.