July/August 2005 issue

Newsletter Details

16 pages. Articles on: 1) cold calling, including scripts; 2) cutting insurance costs with health savings accounts; 3) valuing and protecting copyrights; 4) accepting non-money payments; and 5) generating word-of-mouth through "buzz marketing." Subscriber advice on: gift giving, keeping sources private, dealing with a lazy employee, and definitions for "capitalized billing" and "agency of record." Management Benchmark: improving profitability by adhering to time estimates.