January/February 2005 issue

Newsletter Details

16 pages, Articles: 1) Making the process presentation, 2) helping clients set marketing budgets, 3) handling client requests that will result in lost business. Advice on: client-contact Web sites, copyediting rates, addressing a competitor's very low fees, is Rx a trademark?, handling employee requests to enter shows, working hours exceptions for an employee, a management software option, and the term "value proposition" defined. Management tip: The practical marketing radius for most creative firms.