September/October 1999 Issue

Newsletter Details

16 pages. Articles include: 1) Downsizing--the whens and hows; 2) the perils of software piracy; 3) when clients want to handle their own printing; 4) how much to charge when jobs are cancelled; 5) how many concepts and revisions to include. Advice on: critical clients, recycling comps, overtime meals for employees, reducing cost estimates, and resisting spec presentation pressure Management Benchmark: Marketing time to production time ratio.