July/August 2000 Issue

Newsletter Details

16 pages. Articles include: 1) Arbitration and mediation--a better way?; 2) examples of web pricing; 3) should you work for client equity?; 4) planning and managing a creative firm's growth. Advice on: negotiating prices, ISBN numbers, illustration reproduction rights, internet job sites, advertising vs PR effectiveness, and partner problems. Management benchmark: Percent of time that should be billable (billable efficiency).