November/December 2000 Issue

Newsletter Details

16 pages. Articles include: 1) Salaries and benefits--a survey of what creative firms are paying and doing; 2) getting new business from old friends; 3) how to do a SWOT analysis; 4) how to figure return on investment (ROI). Advice on: illustration pricing, guaranteeing client satisfaction, AE compensation, internet progress payments, employee internet abuse, and web billing. Management benchmark: Days Sales Outstanding (DSO) as a receiveables index.