March/April 2001 Issue

Newsletter Details

16 pages. Articles include: 1) Thinking like a client; 2) the packaging market, its opportunities and pricing; 3) how to respond when a client wants the computer files. Advice on: sales salaries, paying old invoices, positioning your firm, establishing a screw-up account, and a simple progress tracking method. Management benchmark: Cancellation or kill fees--what is appropriate.