May/June 2002 Issue

Newsletter Details

16 pages. Articles on: 1) the psychology of pricing; 2) criteria for hiring a creative firm; 3) criteria for getting good work from a creative firm; 4) procedures for enhancing client loyalty. Advice on: employee productivity, signoff norms, non-solicitation agreements, charging for favors, salary updates, rep commissions. Management Benchmark: avoiding client conflicts of interest.