September/October 2002 Issue

Newsletter Details

16 pages. Articles on: 1) Dealing with client bureaucracies; 2) how important are your location and facilities?; 3) answering a client's questions about Return on Investment (ROI); 4) measuring packaging's ROI. Advice on: Inc., or LLC/LLP?, charge for employee breaks?, show the work of others?, proper office language, menu pricing, and copying CB rationales. Management Benchmark: finder's fees.