July/August 2015 issue

Article Details

16 pages. Articles on: 1) how most clients' brains are wired a little differently from creatives', 2) the fast-growth alternative--merging your business with another, and 3) six alternative responses when clients don't give you enough info to prepare an estimate. Advice on: font licenses, applying metrics, production-to-media ratios, guarantee requests, employment contracts, referral etiquette, and home office meetings. Management Benchmark on: repeat to new business ratio.







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