Value-based Pricing. Is It Possible?

Article Details

Many creatives would prefer that their work be priced by its ultimate value to the client, not on an hourly basis or by a straight fee. Is it possible? Or even desirable? This three-page article covers today's various pricing alternatives, and the pros and cons of each with particular emphasis on value-based pricing.

Subject Area



Marketing/sales; Client service; Pricing; Financial management

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