Comparing In-House Pricing

Article Details

A five-page article that details the true cost of handling work in-house and shows why it has little financial benefit. Provides a mathematical example of true in-house costs. Also covers legitimate reasons for keeping work in-house, and legitimate benefits of having it done outside. Includes a rationale, "Measuring the True Cost of Creativity," to use when discussing pricing comparisons with clients. (Also, see "In-house presentation letter" listed under forms.)

Subject Area



Marketing/sales; Presentations/proposals; Pricing

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