Top 10 Selling Articles

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1. Comparing In-House Pricing
2. A Better Way To Structure Your Firm?
3. Copyright & File Ownership
4. Selling and Conducting Communications Audits
5. Pricing & Billing Standards For Single- & Multi-Person Creative Services Firms
6. Retainers--Replying to Discount Requests by Offering Them
7. Business Planning. The Exasperating Made Simple
8. Contract, Estimate, Letter of Agreement, or Proposal?
9. Dealing With Those Very Opinionated Clients
10. Awards. How Important To Your Business?

Comparing In-House Pricing
Article Details

A five-page article that details the true cost of handling work in-house and shows why it has little financial benefit. Provides a mathematical example of true in-house costs. Also covers legitimate reasons for keeping work in-house, and legitimate benefits of having it done outside. Includes a rationale, "Measuring the True Cost of Creativity," to use when discussing pricing comparisons with clients. (Also, see "In-house presentation letter" listed under forms.)

$15.00






Subject Area

Pricing

Keywords

Marketing/sales; Presentations/proposals; Pricing
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