How Many Concepts and Changes Are Included?

Article Details

A two-page article that addresses the problem of how much should be included in a proposal's pricing, and when should additional charges apply. Covers client expectations, and the need for a firm to work profitably. Provides guidelines for copywriting, print design, packaging, illustration, advertising/PR, and web sites.

Subject Area



Marketing/sales; Presentations/proposals; Client service; Pricing; Financial management

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