Specialization: The Arguments For And Against

Article Details

A three-page article that examines all the business and lifestyle pros and cons of being a creative generalist (working on a variety of assignments) versus being a creative specialist (working mostly on one type of assignment or within one industry). Provides ways for specialists to pitch their benefits to clients as well as ways for generalists to pitch the benefit of not using a specialist.

Subject Area



Business management; Marketing/sales; Financial management

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