What Is It That Makes a Creative Firm an "Agency"?

Article Details

A three-page article that defines terms, and covers the working procedure differences between firms that are project-oriented (e.g., design and interactive firms), and those that are process-oriented (e.g, advertising and public relations shops). Includes a sample three-page agent contract that can be downloaded in an editable .doc format.

Subject Area



Business management; Marketing/sales; Presentations/proposals; Client service

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