Making The Concept Presentation

Article Details

A seven-page article that begins by discussing the essentials of a concept or idea presentation, and arranging for it. It describes presentation psychology and its effects on a client's receptiveness. It then details the two presentation methods--descriptive and refinement--when to use each, and how to preclude typical client concerns. It ends with seven appropriate responses to typical client reactions.







Subject Area

Marketing

Keywords

Marketing/sales; Presentations/proposals

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