Marketing your art, craft, and knowledge

Article Details

A six-page article that takes you through the basics of retail marketing your own artistic, craft, or intellectual products. Explains the pros and cons of the two options: arranging things yourself versus finding a licensee. Details finding and working with traditional art-and-craft stores, Internet shops, and digital download sites. Describes licensing procedures, and how to select and work with a licensing agent.

Subject Area



Business planning; Marketing/sales; Financial management

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