Don't Overlook Naming When Promoting Branding

Article Details

A three-page article that covers the opportunity of naming a product or activity for a client, either as a separate assignment or as part of a larger branding project. Explains how professional naming is done, and provides representative pricing. Includes a sample four-page letter for presenting a name recommendation to a client. A link for downloading a .doc file of the recommendation letter is also provided.

Subject Area



Marketing/sales; Presentations/proposals; Pricing; Project management; Promotion

Related Articles Choosing and Registering Your Company's Name