Best Practices
For Common Business Situations

More than ninety individual articles organized by subject area and keyword are available for immediate download in Acrobat PDF format.

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Marketing Articles

Click on the name of an article to get more details about it, including an option to add it to your shopping cart.

A Creative Person's Short Course In Marketing
$15.00
A Perspective on Marketing in a Recession (MS Word)
$10.00
Awards. How Important To Your Business?
$10.00
Client Marketing Plan Template
$15.00
Cold Calling: Overcoming Your Reluctance
$20.00
Competing In The Inter(tra)net Market
$15.00
Competitive Strategies for a "Graying" Business
$10.00
Conflict Of Interest. What Is And What Isn't?
$10.00
Coping With Incompetent Clients
$15.00
Creative Briefs. What, When & How
$15.00
Dealing With Those Very Opinionated Clients
$15.00
Don't Overlook Naming When Promoting Branding
$15.00
Exorcising The Fear Of Rejection
$15.00
Graphics Standards. Providing Them To Clients.
$20.00
Handling A Client's Creative Suggestions
$15.00
Helping Clients Set a Literature Budget
$10.00
How To Hire A Creative Supplier & Get Great Work
$15.00
Improving Your Presentation Closing Ratio
$15.00
Making The Concept Presentation
$15.00
Making The Portfolio Presentation
$15.00
Making The Process Presentation
$15.00
Marketing your art, craft, and knowledge
$15.00
Neutralizing Hostile and Unfriendly Audiences
$15.00
Overcoming Those Presentation Jitters
$15.00
Preparing Simple Marketing Plans for Clients
$10.00
Pro Bono Work. What, When, and How Much?
$15.00
Procedures for Enhancing Client Loyalty
$15.00
Promoting Your Business. What Works Best.
$15.00
Proofs & Sign-off Standards
$15.00
Prospecting And Mining For Clients
$15.00
Referrals. What's Wrong And Right About Them.
$10.00
Resigning Projects And Clients With Dignity
$5.00
Responding to a Client's ROI Questions
$15.00
Sales & Marketing: When, Who & How Much
$15.00
Sales Help. When It Is Affordable, And Isn't
$15.00
Samples & Testimonials. Guidelines For Using.
$10.00
Selling and Conducting Communications Audits
$20.00
Selling Your Ideas Without Selling Your Soul
$10.00
Should You or Should You Not Sell Printing?
$15.00
Specialization: The Arguments For And Against
$15.00
Strategies When Working Indirectly (Freelancing For Others)
$10.00
Tactics For Increased Competition
$10.00
Talent Reps. What You Need to Know About One.
$10.00
Understanding & Pricing Not-For-Profit Projects
$10.00
What Is It That Makes a Creative Firm an "Agency"?
$15.00
When Is a Concept Original, Derivative, or a Copy?
$10.00