| In the latest
Creative Business newsletters:
The July/August issue features articles on: 1) The pipeline analogy for organizing workflow, 2) calculating the value of "award-winning,"
3) why it is better when a creative firm arranges for everything, 4) should employees to asked to sell?
Subscriber advice on: draw accounts, ask for more work from existing clients when you lose one?, disability insurance difficulties, employee billable efficiency,
employees abusing perks, tax write-offs, client breaking up a team, target multipliers, web site content. Management Benchmark: allocating estimate reductions.
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The June (special) issue: Applying the Q (Questions) Strategy. It's no secret among experienced firms. Yet even they sometimes forget.
And it often comes as a surprise to those with less experience--what you ask when working with clients is usually more important than what you say or show.
This is the "Q-strategy." How to use it in both presentation (pre-proposal) and production (post proposal) stages is covered in this issue.
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